Alok (formerly, Alok Masterbatches) formally inaugurated its technology centre, officially referred to as Alok Technology Incubation Centre (ATIC) on 11th December, 2015 in New Delhi. The ATIC Lab is based in Delhi and provides a state-of-the-art facility with a wide array of testing equipment required to drive innovation in the masterbatch industry. ATIC brings a new standard for creating customized and need-based specialty Masterbatches and is reflective of Alok’s superior R&D capability.
On this occasion, Mr. Vikram Bhadauria, Director Alok, said, “Affordable solutions do not equate with cutting costs or compromising on quality. It is through innovation and use of technology that we can customise solutions for a better world.
People are moving away from low-cost solutions to value based solutions that look at safety and sustainability – We are better positioned than ever before to play a significant part in this journey.” ATIC will be accessible to all customers and suppliers of Alok and the academia – the guiding philosophy behind setting ATIC is to co-create solutions that allow plastics to be safer, sustainable and affordable. Amit Puri, Director of International Sales and Marketing at Alok said, “ATIC is an opportunity to create novel solutions that address real life needs of our customers. The centre also welcomes academia and students focussing on polymer studies to use ATIC and challenge the status quo. Alok has committed its seasoned workforce and lab technicians to support these ideas.”
While ATIC is a significant investment, monetary and otherwise, the team is positive about creating breakthroughs in polymer industry in the coming years. The inauguration event witnessed participation from some of the most innovative and prominent industry players.