Uniline : The beacons of power conditioning industry

So far, we have been concentrating only in Indian domestic market, although our products are being used in various parts of the world. From 2012, we will concentrate more on international market and we want to be recognized player in international space.

Q1) Uniline Energy systems is being one of the leading name in power electronic sector & has a significant market share for power conditioning products, how did Uniline managed this bounteous growth?
We remain focused in power conditioning for manufacturing products and matching latest technology available time to time.

Q2) What is the overall outlook for Uniline energy & brief us about Uniline’s global & domestic presence?
So far, we have been concentrating only in Indian domestic market, although our products are being used in various parts of the world. From 2012, we will concentrate more on international market and we want to be recognized player in international space.

Q3) How about Uniline energy’s initiatives in power electronic space? Which are your focus areas?
We manufacture all types of UPS systems like Line Interactive UPS, On Line UPS, 3 Phase UPS, Parallel Redundant UPS, Servo Stabilizers, etc. Recently we have added Solar Power Inverters and Charge Controllers.

Q4) What are the market opportunities for Uniline energy products in India? How do you plan to position these products?
We have our own office now in each & every state + reputed distributors & dealers with service engineers at all strategic locations all over India to provide the services in time through our own offices / channels.

Q5) What is your marketing strategy for Indian market?
We have manufactured UPS systems upto 500 KVA. We will concentrate more on international market specially for higher KVA UPS system.

Q6) Can you please elucidate the contribution of R&D in the success of Uniline energy products?
Yes, R&D plays a key role in any electronic industry as rate of change of technology is very fast for electronic products. So R&D had paly a key role for us to offer the product at right time matching technology available globally.

Q7) Brief us about the quality policy for the business?
We manufacture product considering the customer delight in mind. The customer can only be happy if the product is reliable and reliability can only be achieved by keeping control of the quality at every stage i.e. be it manufacturing, logistic or after sales support.

Q8) Can you brief us more about Uniline energy system’s top line product range?
UNILINE’s top line product range are IGBT based High Frequency Rectifier at Power Factor 0.99 at Input and Efficiency of the system approximately 95% with capability to Parallel 8 systems. We also manufacture Solar Charge Controller and Off Grid Inverter upto 200 KVA.

Q9) What do you think are the strengths of Indian power conditioning equipment industry & How it is positioning itself against the global market?
Indian Power Conditioning Equipment strength is that products are manufactured as per Indian condition as against globally manufactured product. For example UPS systems manufactured globally @ 40 Deg. C with backup time of not more than 10 – 15 minutes.

Q10) Please highlight Global perspective of power electronic industry and what is the differentiating factor?
Indian industry has very high potential for making presence felt globally. But the main hindrance is Govt. policies. We depend on imports of the electronic component and it is difficult to match the prices after importing the components. For example – in China, majority of the international components are manufactured and the prices in China are lower as compared to India. So to be competitive, Govt. has to make the policies for duty free imports of components.

Q11) According to you what is the forecast for the Indian power industry?
Indian power industry will grow at a healthy speed of more than 20% every year reason being that now UPS systems are being used not only for IT sector, but also in Health Care, Hospitals, Textile, etc.