Sai Electricals : Rendering uncompromising power commitment
ENGINEERING REVIEW is in interface with Mr. Girish Kumar (MD) - Sai Electricals for briefing an overview of the electrical equipment industry.
Mr. Girish Kumar, Managing Director, Sai Electricals
Q. Indian electrical industry giving valuable contribution for growth of the nation, Please brief us about key drives undertaken by Sai Electricals in electrical space? Which are your focus areas?
There is clear mandate from central government to improve demand side management by utilizing RAPDRP funds. State utilities have a target to reduce losses to less than 50%. States have already started work on this scheme and during the next three years more than 40000 crores will be invested. We are already empanelled with PFC for these schemes and moreover we have 3 and 4 star rated transformers which will be a part of RAPDRP package.
Q. According to you what are the growth prospects for electrical industry in India? Sai Electricals being the key player how do you uphold your position in electrical sector?
Electrical industry is growing at rapid pace. With ever so expanding infrastructure in residential as well as commercial areas the demand for electrical power is on rise. To keep pace with this growth is an uphill task. Customers understand the importance of good quality power source. New technologies in electronics require better power conditioning which require quality power equipments. Manufacturers today require to keep pace with the latest developments and constantly come up with new state of the art equipments.
We have always been focused in providing power conditioning solutions to our customers all across the country. Our customized solutions are based on indepth study of customer requirements. Our current plans are to position ourselves as a company providing new state of the art solutions and products to enhance power quality. Our recent offering in this space is a solid state voltage stabilizer. We expect to bring more products in the space of power electronics.
Q. Consistent product innovation is the accruing demand from the industry, as per your opinion what is the role of research & development in product performance?
R& D is the lifeline for any company no matter what the industry is. For us as a company it becomes all the more important as we are offering customized solutions to our customers. We focus on our R&D team to deliver quality as well as reliable solutions. It is because of this strength of ours that we are into manufacturing of such solutions and able to satisfy our customers world over. Recent development of our R&D department is the launch of state of the art solid state stabilizer which makes use of power electronics to generate pulse width modulated wave for instantaneous voltage correction.
Q. India being the price conscious market, what is your marketing strategy for India to counter price against the quality aspect?
At Sai Electricals we have always tried to put quality and reliability above the price war. Yes its true that India is a price sensitive market but it is also true that many customers do understand the importance of reliable and quality products which otherwise cannot be always given at throw away prices. Since we excel in customization we provide value addition to our products and solutions which is a huge advantage to our customer.
Q. What is your quality motto for the business?
Continuous improvement is the underlying objective of our quality policy. “Sai Electricals is committed to providing quality products and services and continually improving the quality management system by complying to the requirements of standard.”
Q. India becomes the prominent nation on the globe as far as exports are concern, according to you what is export scenario of Indian electrical products? What is the demand scenario of Indian products in global market?
Export market for electrical products has grown and shows great promise specially in African and Latin American countries where the power conditions are quite similar to our country. We can offer high quality products at affordable prices to these countries which makes us suitable option for them.
Q. Which are the factors you would like to mention that are major hindrances for the growth of electrical business?
Raw material prices affect our business to a great extent since most of the costs are directly linked with ever so fluctuating raw material costs. Delay in government decision making process in power sector also is a key factor in electrical industry.
Sai Electricals manufacturing unit in Meerut
Q. Technology has always played the key role in development of electrical business, according to you what are the key technological trends that are driving electrical industry?
Electrical industry is making a gradual shift to power electronics. With volatility in metals, electrical products are getting expensive whereas power electronics is becoming more affordable as well as more reliable.
Q. According to you what are the measures taken by Indian manufacturers in order to compete with global players?
Manufacturers are upgrading their technologies and investing in R& D.
Q. How do you rate Indian electrical industry against the global industry?
Indian electrical industry is sound enough to compete globally.
Q. How do your foresee the future of the Indian electrical industry?
There is huge potential within India for the next 15 years.
Q. Please elucidate the product portfolio of your company & do have any plans to launch new products in the market in near future?
We are mainly into energy enhancement and power conditioning business. Our main line products include distribution transformers, isolation and ultra isolation transformers, servo voltage regulators, auxiliary transformers and the recently launched solid state stabilizer. We plan to launch dry type transformer in the near future.
Q. What is your vision for your company?
We aspire to improve quality of life for our stake holders ie. customers, investors and employees by meeting the challenges of growing demand for improved power quality.
