PP Rolling Mill: The hallmark of quality & technology excellence

Mr.Pankaj Khanna
Director, PP ROLLING MILL

Q. PP Rolling Mill has gained credible market positions since from last 25 years in the field of steel Rolling mills, please, brief us about recent initiatives undertaken in rolling mill manufacturing space?
We had a vision to place ourselves as pioneers in rolling mill manufacturing field. Way back we have visualized the demand and necessity of genuine manufacturers in the field. We have taken initiative to develop the required infrastructure to manufacture the steel rolling mills. We have a total built up area of about 6000 sq meters, distributed in 3 manufacturing set ups and one administrative block. Our Work shop has all practically all machines imported which are suitable to adopt latest technique in the manufacturing and provide the customer the best of the equipment.
We have identified the need to adopt latest technology in the field. We are closely associated with companies in Germany, Italy etc. for developing latest technological equipments. We have taken initiative to import the technology for TMT products from Germany and with active interactions with the rolling mills, developed the products. We have generated awareness about the TMT products in India. Our products are compatible to produce to TMT products to international brand name “TEMPCORE.” Today we have over 100 installations of TMT lines in India and abroad to our Credit.
We have taken the initiative to develop the high productive mills indigenously on turn key basis. We have commissioned 2 rolling mills abroad, one in Bahrain and one in Nepal, producing 150,000 tons of TMT bars annually. Further we are looking at mills of the order of 300,000 TPA capacity. In this direction we have taken the initiative and developed the technology in association with Italian designers.
We have already developed the designs for high speed finishing block in tie-up with German technologists. This is the first finishing blocks operating at 70 m/sec are built indigenously. We are
commissioning the block within a very short period. We are keeping our ears and eyes open in the field and strive to serve our customers

Q. Please brief us more about infrastructure & global alliances of P.P.Rolling Mills?
Our infrastructure includes 3 manufacturing units and an administrative block. The manufacturing units have full fledged machine shop, fabrication shop, assembly shop, heat-treatment shop and quality assurance facilities. The machine shop and fabrication shop is equipped with heavy duty imported equipments, CNC machines, and variety of conventional machines which caters to the practically all the needs of machining requirements in the field. We have more than 100 machines and they are manned by very competent personal. Quality is no. 1 priority and we do not compromise. We are an ISO quality system. Our products undergoes quality check right from the raw material in-put stage and undergoes assured processes with no room for mistakes and is cross checked at every stage. We have full fledged project and design office. We believe in providing absolute satisfaction to the customer and have a team of engineers in various disciplines  to address the needs of the customer be it at the inquiry stage, project stage, installation stage or after. Customer service is one of our top priority and this is one of our strength. We have personals of decades of experience in the field to provide solutions to any of the problems. We have developed, in & around Faridabad, a team of vendors and sub contractors. We have trained them to produce items to our quality standards and harnessing the resources. We keep our self in touch with the global developments and have technology partners in Germany, Italy, Canada etc. who are constantly advising on this.
Our Technical Collaborators include:
Herbert Rothe Consulting Engineers, for marketing TMT system for the production of high strength re-bars in India and around. They have provided us the TMT technology and is brand named ‘Turbo quench”
We are also associated with Tempcore brand for TMT products, which is widely used & is popular in Europe. Studio designs of Italy who will wet our designs and design equipments relating global technological developments in the field. They have team of people with global experience guiding them all through. Mark Schweitzer, of Canada, who has a very rich experience in pass designs and has a highly experienced professionals assists us in pass designs and establishing final products at customer end.
Heep of Germany – who have provided us the knowhow and engineering for finishing block.

Q. What are the growth opportunities for steel rolling mill industry in India?
Being a country poised for industrial growth. The opportunities for growth in steel can not be ignored. Besides our country is way back , as compared to USA, Europe, China  etc. in per capita production and consumption of steel. There is a lot of gap to be bridged. Steel is the back bone of any growing country. The policies and the priorities of the government for infrastructure has triggered an unprecedented demand for steel in the country and is expected to last quite long. May be a few decades. The domestic and business construction activities, industrial growth have all opened up the opportunities for steel mill industries. The spurt in the automobile sector has created a demand for alloy steel. We are finding that many countries in Africa, Gulf, Bangladesh, south east Asian countries have all trying to source their steel rolling mill From India. We are more optimistic.

Q. Being the key player how do you plan to position your company in steel & other sectors?
We would like to position at the top of the table. All our efforts of technical alliance, building infrastructure etc. are directed towards that. We would like to remain there.

Q. Indian market is price sensitive, what is your marketing strategy for India to counter this situation?
Indian market is very price sensitive for sure. We make sure that we provide competitive solutions. We understand the customers requirement very clearly. We do not propose unless clarity is there. That is most important for us. First and the foremost, strategically we persuade the prospective buyer to visit the manufacturers set up and give a fair comparison. We are very sure that our facilities, systems and a meeting with the very experienced personal in respective field of the process our credibility in the market to meet with our commitment will comfort the customer and (not to boast) will willingly give us a premium. We price the equipments based on the inputs without compromising on quality of the inputs. We highlight the importance of this to the buyer. With this most of the time we are price competitive.
In case we are not we try to genuinely convince why our price is so and the long term advantages of paying this. We try to convince that a cheaper stuff may be suicidal many times.With this if we cannot convince we prefer to loose the order than selling sub standard products.Most of the time our satisfied customers words puts us in advantageous position.

Q. What is your quality policy for the business?
We strive to continuously improve the effectiveness of our quality management system. We are committed to fulfill the needs of our customers to highest degree of commitment to ensure total customer satisfaction.

Q. Please elucidate the product portfolio of your company & do have any plans to launch new products in the market in near future?
Our product range covers absolutely every equipment in steeling rolling mill barring a few standard products such as propeller shafts, couplings, rolls, roller guides,etc. We have our standard range of  equipments to meet the requirements of the project. Also we  design to the unique needs when the need arises. Mill stands of all typesopen top/closed top, fibre rolling/roller bearing, housingless stands, horizontal and vertical stands and stands with constant pass line features. Shears being critical equipment in mill operations we take absolute care to address the specific needs. Many a times the capacity of shear becomes the deciding factor for products of sizes 8mm &10mmetc. We have established the direct drive shears to operate at fin. Speed of 20m/sec. and continuous operating shears at still higher speeds. We manufacture all types of shears crop and cobble shear, cooling bed dividing shear, direct drive shear, clutch and brake operated shear, cold shear, snap shear, continuous operating shear etc. Hot saws – pendulum type/sliding type, moving hot saws etc.

Loopers vertical and horizontal, repeaters all types, Roller tables, tilting tables/’Y’ tables and transfers and charging grids, Cooling bed manual/automatic rake type/turn–over type, rope skid and chain transfer type. Braking slides with diveter aprons/high speed bar delivery system, Pinch rolls – conventional type/ cantilever type, spring loaded/pneumatic cylinder operated type, braking pinch rolls etc.Gear boxes and pinion stands including combination reduction and pinion stands, vertical and horizontal type. Finishing section – chain transfers and bar collectors.Recently we are successful with our high speed continuous operating shear operating beyond 20m/sec.We take priding in announcing that we are getting ready to launch “high speed finishing block” as our next new product.The equipment is in its test bed and hope to commission the same very shortly. With this, indigenously built wire rod mill can go to speeds of the order of 70m/sec. with this we will cross a very important milestone.

Q. What is your vision for your company?
To be steel rolling mill builders to the nation and be among the renowned steel rolling mill manufacturers in the world.